Michael Bay's "Transformers" set off the toy movie renaissance in 2007. Related: What the 'Barbie' Movie Can Teach Businesses About Effective Multicultural Marketing Box office brands There is no way this reaction to Barbie could have been manufactured it was a magical, rare response to a refreshed brand. It also prompted many people to double feature "Barbie" and "Oppenheimer" - Barbenheimer. With the simple choice between pink and black, people were in on the joke and the conversation around these films. Robert Oppenheimer, father of the atomic bomb, created a dichotomy for people to identify with one or the other. The memetic nature of seeing the smiling face of Margot Robbie's Barbie next to Cillian Murphy's J. The natural spontaneity of memes and the coincidence of release dates made Barbie and Christopher Nolan's " Oppenheimer" the perfect pair. Enough premium content was made to generate intrigue and excitement, but that doesn't even touch the organic buzz around the "Barbie" movie. Flo and Jamie, the Barbie and Ken of the Progressive commercials were even at the premiere. The standees in theaters nationwide were giant toy boxes in which people took pictures. They harnessed the power of other brands that were "Barbie" in their own right. wouldn't have put $150 million into the marketing budget if they didn't know they had a great movie on their hands. The movie is bright, tactile and creative, and the marketing reflected that. So pink, in fact, painting the set created a world shortage of fluorescent pink paint. Because they made the right creative choices for the movie, defending all aspects of Barbie, it added up to something wonderful - something pink. Gerwig and Robbie explored Barbie's breadth of humanity, from the magic of playing with toys to the corporate management of the brand. I cut my teeth on toys, moving everything from dolls to hula hoops in the early days of Amazon. Greta Gerwig and Margot Robbie were focused on making the most creative and thought-provoking movie they could within the confines and potential of "Barbie," one of the most recognizable toy brands in the world.
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